About

Hi, I’m Michael Carswell.

I’m a consultant working in AI. I help businesses actually deploy this technology, with a focus on agentic systems, in a field that seems to change every single week.

The hard part of AI inside a business is rarely the model. It’s the deployment: the edge cases, the trust, the workflows, the change management, the “last mile” where most projects quietly stall. That’s the work I care about, and it’s why I spend so much time keeping up with what is actually real and what is just hype.

Signal & Noise grew out of that habit. I already read a wall of AI newsletters every week to stay current for my clients, so I started distilling it into one sharp brief for other decision-makers. This site is also where I post the projects I’m building.

What I do

• Turn a vague “can AI do this for us?” into a deployed, measurable system.
• Cut through the hype to what actually works inside a real business.
• Keep pace with a field that moves weekly, and translate it into plain decisions.

Want to work together, or just say hi? Email me.