About

Hi, I’m Michael Carswell.

I’m a forward deployed engineer. That means I don’t just build software from a distance. I embed with the people who’ll use it, learn their problem in their language, and ship systems that survive contact with the real world.

My background is in enterprise and procurement, the messy, high-stakes, spreadsheet-and-stakeholder side of big organizations. It taught me that the hard part of technology is rarely the model. It’s the deployment: the edge cases, the trust, the change management, the “last mile” where most AI projects quietly die. That’s the work I love.

These days I spend my time helping teams turn AI from a demo into something dependable, and building my own projects in the open. I write Signal & Noise to keep myself, and a few thousand busy decision-makers, honest about what’s real in AI and what’s hype.

What I’m good at

• Taking a vague “can AI do this?” and turning it into a shipped, measurable system.
• Working shoulder to shoulder with non-technical stakeholders and translating both directions.
• Knowing the difference between a benchmark and a result that holds up in production.

Want to work together, or just say hi? Email me.